In business, we see lots of things need to be done.
Many things seemingly important, each one demanding our attention.
But let’s not fool ourselves.
There are mainly two things that an entrepreneur should focus on: marketing and innovation.
… marketing because this will lead to more sales.
… innovation because this will lead to a better product or service,
and lessen the overall operations cost.
So next time you find yourself with too many tasks at hand, don’t get distracted.
Work first on items that fall under marketing or innovation,
the rest you can do later on – or better yet, delegate.
Focus on marketing and innovation because these two will sustain your business in the long term.