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Starting a Business

When planning to start a business, here are 3 tips I can give you:

No.1: Make sure there’s an unfulfilled need in the market you’re entering in (are current industry players not addressing a particular market need? or is there a market segment they’re leaving out?)

No.2: Make sure there’s a way for you to reach your target market (which media can you cost-effectively advertise your products on? Facebook, Google/Bing, newspapers, niche magazines, radio stations, TV stations?)

No.3: Make sure to deliver quality products and services (this includes customer support and after sales support)

These 3 small business owner tips may sound simple enough.

But don’t take each one lightly. There’s a lot of work involved in each step. If it were that easy, many would have already become successful entrepreneurs quickly.

And we all know succeeding in business is difficult.

There’s a barrier to entry as some would say.

But that doesn’t mean this should stop us from starting a business we are passionate about.

Just know from the very start it will be a bumpy road ahead.

That’s just a fact.

Just proceed smartly.

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Internet Marketing: The BIG Picture

You’ve probably already read a lot about the topic of Internet Marketing (I.M.).

There are many Internet marketing blogs, newsletters, audios and videos that teach this stuff. So I’m sure you’re already exposed to a lot of I.M. theories.

And I will be making a guess here, but I’m confident it’s 99.99% accurate:

… and my guess is that — all this I.M. theories leave you confused!

Thus, the reason for this article.

I want you to see the big picture. Often times, that’s all you need to connect the pieces of the puzzle together – so you finally solve the seemingly complex world of Internet marketing.

So here it goes.

The big picture:

Smart Marketing = I.M. Success

Breaking it down, we have:

Smart Marketing = [Irresistible PRODUCT] + [Targeted TRAFFIC] + [Effective CUSTOMER SERVICE] + [Compelling MARKETING MESSAGE] + [Relevant BRANDING]

So finally, we have this at the very core:


Looks simple, right?

But there’s more to that formula than meets the eye.


The product (or service) you offer should be in demand — and of good quality. This is a basic requirement of course, but many in Internet marketing think they can get away with low quality products. Always think that if this were in the brick-and-mortar world, would you be proud of selling your product? If not, it probably wouldn’t sell online as well.

Second, TRAFFIC.

If you’ve read some of my writings in the past, I’ve always mentioned that before one chooses a niche or product to sell, one must first know if he has a means of reaching his target audience. Could he reach it via facebook, google, bing and on other online social media platforms? If so, then marketing his product will be easier.


This applies not only after a sale, but also before a sale. An online business owner should be giving VALUE, pre-sales and after-sales. No excuses. This is the only way to stand out nowadays.


If the previous three (product, traffic and customer service) have been planned and implemented well, then crafting compelling marketing messages would be easy. Positioning the product would be easy. Selling the product would be easy.


I placed this last, because unlike big companies, small business owners don’t have the big budgets to spend on branding campaigns. Now, there are many things to discuss about branding. I will cover that in another article. But for now, consider having a logo, tag line and colors that your target audience can identify you with.

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Do what others aren’t willing to do

I’m writing this because I was inspired by this article by Carol Roth in 6 Tips to Success from a 7-Time Entrepreneur.

The best lesson I got out of that article is to “do what others aren’t willing to do.”

One fine example given there was about making cold calls.

Cold calling is not exactly a task an entrepreneur (or even an employee for that matter) would look forward to doing.

But because cold calling can result to more business and more profits, a results-driven entrepreneur must do it. Day in, day out. Period.

A wannabe entrepreneur would not have the guts to do this.

Thus, the difference in results: the latter becoming successful in business, while the former is left wondering why he isn’t getting the success he wants.

So the main point: do what others aren’t willing to do.

Execution, indeed, rules.

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Marketing and Innovation

In business, we see lots of things need to be done.

Many things seemingly important, each one demanding our attention.

But let’s not fool ourselves.

There are mainly two things that an entrepreneur should focus on: marketing and innovation.

… marketing because this will lead to more sales.

… innovation because this will lead to a better product or service,
and lessen the overall operations cost.

So next time you find yourself with too many tasks at hand, don’t get distracted.

Work first on items that fall under marketing or innovation,
the rest you can do later on – or better yet, delegate.

Focus on marketing and innovation because these two will sustain your business in the long term.