You’ve probably already read a lot about the topic of Internet Marketing (I.M.).
There are many Internet marketing blogs, newsletters, audios and videos that teach this stuff. So I’m sure you’re already exposed to a lot of I.M. theories.
And I will be making a guess here, but I’m confident it’s 99.99% accurate:
… and my guess is that — all this I.M. theories leave you confused!
Thus, the reason for this article.
I want you to see the big picture. Often times, that’s all you need to connect the pieces of the puzzle together – so you finally solve the seemingly complex world of Internet marketing.
So here it goes.
The big picture:
Smart Marketing = I.M. Success
Breaking it down, we have:
Smart Marketing = [Irresistible PRODUCT] + [Targeted TRAFFIC] + [Effective CUSTOMER SERVICE] + [Compelling MARKETING MESSAGE] + [Relevant BRANDING]
So finally, we have this at the very core:
PRODUCT + TRAFFIC + CUSTOMER SERVICE + MARKETING MESSAGE + BRANDING = I.M. Success
Looks simple, right?
But there’s more to that formula than meets the eye.
The product (or service) you offer should be in demand — and of good quality. This is a basic requirement of course, but many in Internet marketing think they can get away with low quality products. Always think that if this were in the brick-and-mortar world, would you be proud of selling your product? If not, it probably wouldn’t sell online as well.
If you’ve read some of my writings in the past, I’ve always mentioned that before one chooses a niche or product to sell, one must first know if he has a means of reaching his target audience. Could he reach it via facebook, google, bing and on other online social media platforms? If so, then marketing his product will be easier.
Third, CUSTOMER SERVICE.
This applies not only after a sale, but also before a sale. An online business owner should be giving VALUE, pre-sales and after-sales. No excuses. This is the only way to stand out nowadays.
Fourth, MARKETING MESSAGE.
If the previous three (product, traffic and customer service) have been planned and implemented well, then crafting compelling marketing messages would be easy. Positioning the product would be easy. Selling the product would be easy.
I placed this last, because unlike big companies, small business owners don’t have the big budgets to spend on branding campaigns. Now, there are many things to discuss about branding. I will cover that in another article. But for now, consider having a logo, tag line and colors that your target audience can identify you with.