I’m writing this because I was inspired by this article by Carol Roth in Entrepreneur.com: 6 Tips to Success from a 7-Time Entrepreneur.
The best lesson I got out of that article is to “do what others aren’t willing to do.”
One fine example given there was about making cold calls.
Cold calling is not exactly a task an entrepreneur (or even an employee for that matter) would look forward to doing.
But because cold calling can result to more business and more profits, a results-driven entrepreneur must do it. Day in, day out. Period.
A wannabe entrepreneur would not have the guts to do this.
Thus, the difference in results: the latter becoming successful in business, while the former is left wondering why he isn’t getting the success he wants.
So the main point: do what others aren’t willing to do.
Execution, indeed, rules.